Insights · Branding note ·
A new house like a forest, four homes with four moods
Haus Foreste branding note — the name, the logo and a story for each home
By Host Mia, StayFlow
Haus Foreste was designed and built new for group stays. The starting point for the brand was how to tie four homes in one building into a single name, while letting each be remembered as a different home.
The name and the logo
The name comes from the forest: a home where you rest as if in the woods, in the middle of the city. The symbol layers a house shape with a new leaf, paired with a clean wordmark.
Foreste: the calm of a forest, inside the city.
Four homes, four names
They share a building, but each home has its own mood. Guests choose by these names on the listing and remember them in their reviews.
“Four homes, one new house.”
Natural materials, tall windows
Natural finishes and tall windows, with terraces front and back that bring the view inside.
The building was designed and built new for group stays, so every home has a full kitchen, a laundry room, three bathrooms, and air conditioning and underfloor heating in every room.
A different character for each home
Forest Nest (A) sleeps up to 14 across five bedrooms, including a master room with a queen bunk. Serene Garden (B) is 200 m² with an en-suite master room and terraces on both sides.
Ocean Breeze (C) is a bright duplex with four queen bedrooms, and Sunset Glow (D) has a living room overlooking the city. Each name is meant to become the scene of that home.
The story when booked together
Larger groups book several homes in the same building. C and D together sleep up to 20 with two living rooms. One brand, but each group remembers its own home.
Who stays here
Extended families, families travelling together, wedding guests, company workshops and friends visiting Seoul. The brand tone is set for what they expect: a spacious, new and calm home.
One stop from Hongik Univ. Station and ten minutes on foot to Gajwa, on a quiet hillside near Yeonnam-dong — in keeping with the promise of resting as if in a forest, in the city.
Space details
Three bathrooms per home — Every home has three bathrooms, including an ensuite master, with shampoo, conditioner, body wash and towels.
One table for everyone — A dining area and living room with a large TV, where the whole group can eat, plan and unwind.
A kitchen you can cook in — Refrigerator, electric cooktop, microwave, kettle, coffee pot, cookware and dishes.
Terraces and parking — Outdoor terraces front and back. Free parking is one car for the whole building.
Laundry room — Washer and dryer with detergent and softener provided, so you can pack light.
Comfort in every season — Air conditioning in every room, underfloor heating in winter and fast Wi-Fi throughout.
From arrival to check-out
Self check-in — Check in from 4:00 PM and check out by 11:00 AM, with a step-by-step guide sent before you land.
Free luggage storage — Arriving early or flying late? Leave your bags with us before check-in and after check-out. Hours may be limited, so please ask in advance.
Airport van — On request we book a private van between the airport and the front door, sized for your group and your luggage.
A professional team, 13 years in — An operations team named Airbnb Superhost 48 times in a row over 13 years, since 2013, having developed and run more than 30 buildings in Seoul. Several hosts on the team look after each stay, so replies come quickly.
Within walking distance
Convenience store · 2 min walk / Bus stop · 3 min walk / Airport bus stop · 5 min walk / Stream-side walking path · 5 min walk / Gajwa Station (Gyeongui–Jungang Line) · 10 min walk / Hongik Univ. Station · 1 stop
What we tell guests up front
Trust in a brand comes from naming the inconveniences before the strengths. We put a stay's weak points in the listing and house guide so nobody is surprised on arrival.
the house stands on a slope, and the last stretch is uphill. With heavy luggage, small children or older family members, ask us to book an airport van to the door. Free parking is one car for the whole building.
Scenes from the reviews
Guest reviews as written. Which groups remember which moments is the brief for the next project.
“Top tier stay for a first-time Airbnb guest. Family members with experience rated this as their best stay.” — Irene · Foreste A
“The apartment was clean, comfortable, and exactly as shown in the photos, plus it gets lovely sunlight during the day.” — Molly · Foreste A
“這是一次非常舒服的體驗，寬敞明亮的環境讓我們家族旅行很開心。” — Cara · Foreste A
“The house was absolutely perfect — spacious, spotless, and so thoughtfully set up for families.” — Angela · Foreste B
“We stayed in both A and C. The entire place was very new, clean and in good condition. Beautifully designed too.” — Jiande Andre · Foreste C
“The house itself was extremely comfortable and works well for large groups. The interior was beautifully decorated and had a great view of Seoul.” — Jesse · Foreste D
In guests' words
“Top tier stay for a first-time Airbnb guest. Family members with experience rated this as their best stay.”
“The apartment was clean, comfortable, and exactly as shown in the photos, plus it gets lovely sunlight during the day.”
“這是一次非常舒服的體驗，寬敞明亮的環境讓我們家族旅行很開心。”
“The house was absolutely perfect — spacious, spotless, and so thoughtfully set up for families.”
“We stayed in both A and C. The entire place was very new, clean and in good condition. Beautifully designed too.”
“The house itself was extremely comfortable and works well for large groups. The interior was beautifully decorated and had a great view of Seoul.”
“房源安静美好，和照片上一样。已列入我最喜欢的房源之一，下次入韩还会到访，很期待”
“Mia and her team were so hospitable and helpful. Everything from helping us order groceries to get us a car service to and from the airport.”
Excerpts from Airbnb guest reviews, as written
Branding does not end with a name. It is making the photo tone, the listing copy and even the house guide tell the same story.