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About

A team that builds and runs its own stays

From the first plan, we ask whether a space is comfortable for guests, easy to manage and profitable.

Boutique stay dining area with a solid wood table and warm lighting

Philosophy

Great stays come from weighing design and operations together.

From the first plans, StayFlow looks at whether a space is comfortable for guests, easy to manage and profitable. What we learn running our own stays goes into our design and service, and after opening we keep refining based on feedback from the ground.

We don't stop at a good-looking space. We build stays that guests keep booking and that run smoothly.

Our track record is the evidenceWe handle everything directly, from architectural design input to branding and operations. Our recommendations come from real revenue and operating data built over 13 years of welcoming guests every day.
Built to get bookedWe start by calculating location, target guests, expected ADR and occupancy. Then we design the space around those numbers.
One team, one workflowConsulting, design, construction, styling, marketing and operations, managed by one team without hand-off gaps.
Welcome console styled by StayFlow

Founder · Host Mia

“A great stay starts with structure, not instinct. We only recommend what we've tested in our own operations.”

Founder Host Mia started her first private-house stay on Airbnb in 2013 with a 265 m² detached house in Yeonhui-dong, and in 2014 received the Best of the Best Superhost Award from Airbnb Korea. Over the 13 years since, specializing in high-end family suite stays, she has led the development and operation of 30+ buildings, up to 990 m² new-build stays in the Hongdae and Yeonhui areas.

She also leads Defarang, a building-materials and styling company, where she handles new-build design review, interiors and styling project management. She is now CEO of StayFlow, a consulting, marketing and management company specializing in large high-end and family stays.

2013First stay opened in a detached house in Yeonhui-dong (YuniHaus)
2014Airbnb Korea Best of the Best Superhost Award
2016–20Remodeling and operations expand across Hongdae, Yeonhui, Mangwon and Andong
2018–20Nimman Haus, Nimmanhaemin, Chiang Mai — remodel and operation
2020–Design input and operation of new builds Dulian Haus and HausMia Seoul
2024–New-build FourSeason Haus in Myeong-dong — design review, styling, operation
2025Haus Foreste, a 990 m² new build in Yeonhui, opens · StayFlow founded
20266 stays in Myeong-dong, Yeonhui and Hongdae · 48 Superhost quarters

Superhost Ledger · 2026

For 48 quarters,
a record never broken

Airbnb awards Superhost status by re-evaluating ratings, response rate, cancellation rate and stays every quarter. Miss the bar for a single quarter and the status is gone. StayFlow met this standard 48 times in a row, including through MERS and COVID-19, when travel came to a halt.

Q12015 MERS · 2020–22 COVID-19Q48 · 2026 Q4

Contact

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Consultation form →Text us
Phone+82-10-5765-9225
Main line+82-70-7543-9529
Emailstayflowteam@gmail.com
Office1F, 446-113 Yeonhui-dong, Seodaemun-gu, Seoul